A new perspective for broadcasters
In short, the entire versioning process of repetitive on-airpromos, interstitials or daily menus can be completely automated, making cost reductions of up to 50% possible. Automo specialises in re-designing and developing promo workflow management systems for broadcasters that can be completely web-based, without the need for investing in costly hardware. Who will benefit the most? Broadcasters that air the same channel in several countries, multiple languages and/or different time-zones, or any broadcaster that is still versioning by hand.
How does it work?
An Automo promo or on-air workflow negates most repetitive manual labour. Processes that can be automated are for example planning, typing titles, adding graphics, adding sound fixes, sound scores and voice-overs, compositing, versioning, transcoding and ingestion.